Our purpose is simple, powerful and absolutely necessary. We are here to help people in need living in Canada have access to life-enhancing, life-saving cancer treatments that are not normally covered by government and health care plans. We are here to help educate and create awareness for the innovative, healthy and cost-effective treatments that are helping people every day. We are here to be a beacon for cancer patients everywhere trying to raise awareness for their individual causes and treatments. Illness is incredibly expensive, for the government and for every single person in our country, oftentimes resulting in bankruptcy and poverty. Thrive Alive Foundation aims to alleviate the individual financial burden of cancer care, provide doors and windows through these barriers that prevent many from accessing treatments; hope, for those amongst us who are in need.